Today, I’m gonna teach you,how to become influencers .
These days there’s Instagram, there’s Facebook, there’s Youtube. There are channels everywhere, and you know what, they’re crowded, everyone’s already on ’em. So, how are you gonna standout, and become influencers? And I know, you’ll be like, “No, no, no I don’t care to be famous.” But yes, you really do.
I’m not that famous but enough people know about me, and I can generate millions of dollars because of my personal brand, and you know what, it’s not that hard, you can do the same too. But, if you don’t read this blog, and follow all of these steps, you won’t be Insta famous, or you won’t be Facebook famous.
1. You have to be Consistent
I don’t care if you’re producing content like blog posts, or videos or podcasts, you have to be consistent, and I’m not talking about being consistent by like publishing one article a week or one video a week I’m talking about doing this for years and years.
People like me, Gary Vaynerchuk, Seth Godin, Guy Kawasaki, Tim Ferriss we didn’t build our brands overnight.
Sure, a lot of those guys are way more famous than me, and you know what, they’ve been doing this a lot longer. So what does that tell you? You have to be doing this consistently. People look at Gary Vaynerchuk, does he do amazing job? Of course he does. But it didn’t with being immediate Gary Vaynerchuck. It started with wine library. He was getting on Conan O’Brien, putting socks on Conan’s mouth, and be like, “Look, this wine this wine tastes like dirt and socks,” try it Conan” ,and then he would try it, and then be like, “Oh, cool.”
Gary built up his brand over the last 10 years, it didn’t happen overnight. Guy Kawasaki started off as Apple’s evangelist back in the day; again, it didn’t happen overnight. So you need to be consistent for become influencers.
2. Leverage different Media Types
You can try video, you can try blogging, you can try podcasting, but you have to be everywhere.
Some people prefer videos, some people wanna listen while they drive, some people wanna read because it’s quicker and easier for them to digest.
The point I’m trying to make is, every single person is different, and you need to create different content types so you can appeal to everyone.
3. Engage with your community
When you leave a comment, I respond.
That’s how I engaged I am, I care about you.
If you don’t care about other people and you’re not going to help them out, don’t expect to build a brand and a community of people willing to follow you, it’s all about reciprocating.
I truly enjoy helping other people, and you should too. If you don’t enjoy what you’re doing, and you don’t care for others, then don’t do it.
Doesn’t be that fake person; truly care for what you’re doing. It really matters, because it shows in the quality of your work.
When I respond to someone and they say thanks, of course, I’m gonna respond back, with a short comment like thanks, but I still respond to let them know I’m here, listening to them, but when they ask a really detailed question, I’m here with the detailed response.
Why? Because a short response shows I don’t care, and it won’t help them. Really care, and engage and respond.
4. Meet people in person
If you notice with people like Tim Ferriss, Gary Vaynerchuk, we go to conferences, we network, and we speak at events. And when you’re first starting out, and you wanna speak at an event, they’re not gonna pay you, that’s okay. They may not accept you, that’s okay .But if you apply, it’s a numbers game.
It’s just like dating, if you hit on 20 girls or 20 guys, what’s gonna happen?
Eventually one will say yes. The same thing goes with conferences. If you had enough opp, and you apply, eventually someone will say yes. And you’re probably not gonna be great at speaking at first, and that’s okay, but eventually you’ll get good at it.
So, when you meet people in person, you’re doing the networking, you’re responding to people, you’re being consistent, you’re leveraging multiple media platforms, you’ll become influencers , it won’t happen overnight, it won’t happen in six months, it won’t happen in a year.
Within years, you’ll see results, but it takes a good five to ten years to really blow up.
Again, do whatever you want, but to build a credible, respectable brand, it takes five to ten years,you’re not gonna be an overnight success unless your company is a overnight success, which is rare.
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